What We Do...
Ground-Up Site Strategy & Graphics Solutions LLC is a GIS (Geographic Information Systems), graphics, and market research consulting company focused on the needs of the commercial real estate industry. Our goal is to deliver professional quality tools and materials to assist with market research, decision making, and sales in a timely and affordable manner.
Ground-Up offers a wide range of services such as GIS mapping, aerial imagery, demographic reports, site photography, marketing flyers and site presentations. We strive to bring these services to CRE businesses and independent brokers that may not have these capabilities in-house and are looking to get an edge on the competition without breaking the bank.
Who We Are...
Located in Charlotte, North Carolina, Ground-Up Site Strategy & Graphic Solutions is owned and operated by Travis Alexander. Originally a Charlotte native, he returned in 2010 after he received a B.S. in Geography with a concentration in GIS (Geographic Information Systems) from Appalachian State University located in Boone, NC.
Travis began his career in the CRE industry as the GIS Coordinator at The Chambers Group, a CRE firm located in Charlotte, NC. While working there, he gained almost seven years of experience in the industry and saw the company expand to two offices and thirteen brokers. His role was to oversee day-to-day GIS operations and provide mapping, marketing, and site tour materials to both offices.
In early 2015, he began getting requests from brokers at other firms to assist with GIS related projects as well as creating materials for marketing and presentations. He saw an opportunity to provide a specialized service to CRE firms that didn't have these capabilities in-house and so the idea of Ground-Up began.